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Is your brand GRAND! Or just kind of bland?

Too often businesses settle in to marketing and branding that is similar their competitors or larger companies in their market. The thinking is, if it worked for them, it should work for me. Actually, your goal is to be unique, different, identifiable and memorable. We have input forms we use to poll you on how you see your company and your competitors. We review what your competitors brand story is and make sure you are distinct in your market. The branding process is not easy, but it’s rewarding when you create an identity that resonates with your audience.

Your brand is your personality, it’s how you present yourself to customers and prospects

Some companies are buttoned up and professional. Others want to communicate longevity and years of experience. Some want to be playful and express a sense of humor. We created all the logos on this page and named some of these companies. These brands are the result of learning about our clients’ businesses. We interviewed them, then got to know them personally to understand what they wanted their businesses to represent and how their company is different from competitors in their market.

Your brand will be used everywhere, it needs to be rock solid

Your brand goes on everything. Uniforms, trucks, website, advertising…everywhere. The creative agency you choose to work with should have a process in place to discover who your business is and what makes it unique. You should explore diverse options, not quickly settle in a singular presentation. Check out some of our branding work on this page. If you’re looking to rebrand or give your brand a face lift we’d LOVE to discuss our process with you, call 651-639-1947.

A fresh, contemporary update for this electrical company

Mel Carr Electric had a legacy logo and brand. Second generation owners wanted to update the logo to make it more contemporary, warmer and friendlier while maintaining the equity of the existing logo.

Read about this branding update project

Mel Carr Electric Logo

A more professional execution of an existing logo

Sometimes your brand just needs a face lift. You don’t need a complete do over. We didn’t start from scratch on this branding project. Above And Beyond had a name and logo that had all the elements they liked. The problem was the graphical execution was less than polished. We rebuilt the logo to reflect their organization. The final logo shown communicates a strong, professional company.

Read the case study on this electrician branding project

Electrician Logo Branding Identity

You’ll have that Riley Smiley Face!

Calling a contractor for home repairs is no one’s idea of fun. But contacting a friendly, helpful company that is a pleasure to work with is refreshing. Riley Plumbing & Heating was drawn to the tagline “How Can We Make You Smile Today!” This tagline concept was further extended on their website and in print ads with the headline, “You’ll Have That Riley Smiley Face.” Their ads and website feature a darling young girl with an infectious smile that reinforces the happy, smiley theme.

Riley Plumbing & Heating Logo

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