Cut through the clutter…be memorable – WHAM! – make marketing that people LOVE!
This is today’s marketing mantra. Does your direct mail and other print advertising live up to this goal? Do customers…and even non-customers make positive comments about what are you are presenting to them?
Did you know?
Direct mail response marketing with postcards presents some fabulous benefits.
- Postcards can be precisely targeted. Send to prospects who match your ideal client parameters.
- Postcards are preferred by a wide margin. According to the American Marketing Association, prospects prefer postcard marketing by more than 3000%!
- Postcards bypass your competition that shows up in a Google search. Instead of being one of many similar businesses on a Google SERP (search engine results page) postcard marketing gives you singular moment to grab the viewers attention.
PLUS, most creative for direct mail should be repurposed for other media channels like email, text and social media.