Pay your way to the top spots in online visibility
Ads on search engine results pages (SERPs)
The top spots in search results get the most clicks. When people are looking for answers or solutions to a problem, they want them quickly. Naturally, the top spots get more action. These ads are often referred to as “pay per click” (PPC). The cost for these ads vary based on key words, click through (CTR) of your ad(s), and quality score calculation. You only pay when someone clicks on your ad. The upside of paid ads is you can get to the top of search results today. The downside is that you can spend a lot of money and not get much of a return.
Create, publish, measure, analyze, improve…
With paid internet promotions, you can’t simply set it and forget it. Paid ad campaigns are extremely measurable. You need to review performance and change things, based on data.
Other types of digital paid promotion
Display ads, social media ads, remarketing and video ads are other options to pay to get your brand in front of your target audience. We create, target and measure social media ads for a snow ski retail company. We can find people within a radius of the store that we know are snow ski enthusiasts. We can deliver a message to them very affordably.