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Email Marketing

Harness the power of low cost distribution for impressive ROI

Sending emails is certainly low-cost dollarwise, but disrespecting your readers’ time may earn you a spam rating or increase a wave of readers opting out. Building compelling content and building your opt-in email list takes time and effort. Your engaging, informative content should be used in all appropriate social media, blogs and in your e-news program. We can help you create a content calendar, develop the content and help you publish it as part of your email program and other distribution media.

Objective of an effective email news program:

  • Stay in front of existing customers and prospects who have opted-in to the program
  • Make customers aware of other services you offer
  • Present helpful, useful or entertaining information that rewards the reader
  • Create an affordable, measurable touch point
  • Create opt-in contact point for all website users and others

Strategy:

  • Don’t just push salesy messages and content
  • Consider a giveaway or offer
  • Personalization increases engagement
  • Use multiple links, create actionable click points
  • Be aware of and look to take advantage of timely events and concerns

Tactics:

  • Only use white list email service providers to build a reputable program
  • to maximize opens a compelling subject line is a must
  • Use email content on your blog and share via social media as appropriate

Your e-news program should be included in your overall content marketing plan. Your content needs to reflect your professionalism. You should work with a communications professional to make the best impression on your readers. Complete the short form below and we’ll contact you to discuss your email program or call 651-639-1947.

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E-Newsletter Program
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