Harness the power of low cost distribution for impressive ROI
Sending emails is certainly low-cost dollarwise, but disrespecting your readers’ time may earn you a spam rating or increase a wave of readers opting out. Building compelling content and building your opt-in email list takes time and effort. Your engaging, informative content should be used in all appropriate social media, blogs and in your e-news program. We can help you create a content calendar, develop the content and help you publish it as part of your email program and other distribution media.
Objective of an effective email news program:
- Stay in front of existing customers and prospects who have opted-in to the program
- Make customers aware of other services you offer
- Present helpful, useful or entertaining information that rewards the reader
- Create an affordable, measurable touch point
- Create opt-in contact point for all website users and others
Strategy:
- Don’t just push salesy messages and content
- Consider a giveaway or offer
- Personalization increases engagement
- Use multiple links, create actionable click points
- Be aware of and look to take advantage of timely events and concerns
Tactics:
- Only use white list email service providers to build a reputable program
- to maximize opens a compelling subject line is a must
- Use email content on your blog and share via social media as appropriate
Your e-news program should be included in your overall content marketing plan. Your content needs to reflect your professionalism. You should work with a communications professional to make the best impression on your readers. Complete the short form below and we’ll contact you to discuss your email program or call 651-639-1947.
