The research, creative, development process is circular
The creative process is different from a mechanical process. The creative process is more subjective and relies on specific, understandable direction and input to be effective. We use Go To Meetings to share computer screens to present creative work so we are all looking at the same thing. This eliminates confusion and reduces the amount of emails or texts required to complete your project.
Words and images can be vague. Using words and images together can help make communication more clear. The creative process involves establishing goals, doing research, developing ideas and concepts for you. We discuss the ideas we come up with and present rationale why we believe it is relevant. We listen to your input and direction.
Then we revise our concepts per your direction. This circular process continues until you are comfortable, happy and ready to publish.
