Let Readers Know Who You Are And What You Do
A half page has been set up for you to promote your company and services. This section is divided into 2 parts (see diagram):
In the “Get to know us” area we encourage you to communicate what makes your company different and unique in your market. Instead of just listing services, you may want to explain how you perform and deliver your services to the benefit of customers. Here is some sample copy:
Get To Know Us Area Example
The following provides copy to demonstrate how each member might customize their own issue.
You may know Sanford Kramer Plumbing, Heating, AC and Electric by another popular name, The Duck Truck Guys. You’ve probably seen our TV ads or our fleet of fully stocked trucks with the familiar yellow duck on the side. Our duck trucks have been serving your community for a quarter century – talk about trusted service!
Anyone who’s used Sanford Kramer also knows us by our clean, courteous, licensed technicians and their attention to every detail and every question you have. No job’s too big or small, and every job’s a priority.
We back our work with a failsafe guarantee. “We guarantee that during the first year that you own your new system*, if at any time you are not 100% satisfied with the performance of the equipment*, our service or even our people, we will, within 30 days of your request, remove the system and cheerfully refund the entire amount of the contract.” Compare it to any other service (and be sure to read their small print).
Trust the Duck Truck Guy’s reputation and guarantee – we’re everything we’re quacked up to be!
Call 1-866-DUCK-TRUCK
www.sanfordkramer.com
*Applied to complete heating and/or cooling systems installed by Sanford Kramer Plumbing, Heating, AC & Electric, Inc.
Timely Values Section
In the “Timely Values” area we encourage you to develop promotions that resonate during the season you are publishing. But here is a great opportunity to try some new things. Consider promoting new products and services that are in the outer rings of opportunities. It’s a low cost way to test promoting products and services beyond what you sell primarily…to the outer rings of opportunities. In this one section you can make offers that are predictable seasonally…as well as introduce and test new product promotions.
Timely Values Example
Save now with these coupons and long afterward with greater efficiencies and
years of service. If you don’t need the service right now, pass them along to a
friend who might need great service and timely savings. For additional offers and
valuable information, visit our website.
SAVE $23
Off Duct Cleaning
Coupon may not be combined with any other offer or minimum service charge.
Good through October 20XX.
SAVE $59
Electrical Safety Inspection of your home
Coupon may not be combined with any other offer or minimum service charge.
Good through October 20XX.
You can develop this content on your own, or we can develop it on a quote basis…it’s your choice.
Introduction | Content | Articles | Get To Know Us & Values | Ordering Process | Setup & Production Fees
