STAND OUT! In crowded mail boxes.
AAA Service uses a mix of media to market the business. Direct mail is one way they stay in front of customers and prospects on a regular, on-going basis. We created a series of 5 postcards that broke away from the same old, same old stuff. The front of each card featured a darling young person inviting the reader to turn the card over and discover what the invitation was about. Brief copy on the back reinforced the theme from the front and an offer provided motivation for the viewer to act.
The campaign is deep enough to keep fresh images and messages in front of viewers without tiring repetition of the same creative. The theme could also be extended other mediums like their website, email or display advertising.
The images will auto animate, or you can hover / swipe them to scroll through each slide.
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