Building a brand takes time and money
The first step is creating something that represents your company and differentiates you from your competitors. This takes time, research and introspection. Your brand is the face of your company, the culture and personality consumers choose. Updating or completely changing your brand is something you should take the time to get it right. Your brand will appear everywhere you market your business. Marketing is getting more and more expensive, so a strong brand is more important than ever.
Consistency is the hallmark of good taste and a best practice!
Most marketers agree it takes at least eight impressions before a prospect even recognizes your brand. That’s just to recognize you! To get a sale or a call can take far more marketing than that. Being consistent in how you present your company will help build brand awareness faster. People won’t spend a lot of time to figure out who the company is in advertising. You need to keep everything legible, readable and easy to comprehend. If you don’t, people won’t spend extra time to figure out who you are or what you are selling…THEY WON’T!
A single source communications partner keeps everything singing the same song
We updated the branding for Mel Carr Electric. Once the logo and branding was updated, we’ve been called on to create new marketing materials. You can see the clean, legible, readable consistency in the samples below. It can be tempting to try to save a few bucks and use junior level artists, but many times they don’t appreciate or understand the importance of consistency in your marketing. We’ve seen wonderful brands mangled, altered and just flat out broken because of this. You may save some money, but you lose the cumulative affect of building on one piece to another.