Your website is pivotal to your business success
Your website is a 24/7 open house for your business. It needs to be easy to navigate so users can find the information they want. It needs to be persuasive so users are motivated to take action and call you or contact you.
Successful websites combine art and technology
The words and images on a website is what your human audience see and respond to. The architecture and coding is what search engines see and respond to. Your web developer must understand both facets of what makes a website successful.
Success on the web is a moving target
Your competition will be changing their site on a continual basis to gain or maintain visibility rankings. The search engines will constantly be tweaking their algorithms to punish or reward content that shows in the search engine results pages. If your site is not changing and getting better, it is most likely moving backwards.
Success is measurable on the web
Your website produces data that should guide you on what areas are working and what areas need improvement. Basic tools like webmaster tools and analytics are a must. We use more advanced tools that measure the competition and help plan a path to improve your sites performance.
“This stuff really winds my binder” – Ron Strauss, Owner WHAM! Advertising
There are a lot of moving parts to consider to be successful on the web. It’s a combination of technical thinking and creative thinking. If you’re looking to build a rockin’ website or are looking to rev up your current site, give us a call, we’ll review your site, run some baseline reports and discuss what we find.